The image is created for a creative ad press. Agency is DDB & Co. The product is a hair shampoo. It's saying "for extra strong hairs" on the title. The typography will describe the Rapunzel idea with a droping hair from the top of the layout. I'm posting it without the layout here.
They wanted to create a storytelling image to make the idea more matching with the "tale" concept. It has a teasing feeling to bridge the joking idea with peoples. There's also a dramatic atmoshphere about the situation.
Painted at Photoshop with wacom İntuos 3 tablet.
Painting duration is less then a week.
Couldn't make an exact calculation because I was doing other things as well..